05
05
Color
Color
Visual Identity Guidelines
Last Updated:
01 Introduction
02 Strategy
03 Logo
04 Typography
06 Images
07 Icons
08 Resources
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Color adds impact, excitement, and delight to any identity system. We leverage color to set ourselves apart in the market, enhance our content, and guide our users effectively through our communications.
Color adds impact, excitement, and delight to any identity system. We leverage color to set ourselves apart in the market, enhance our content, and guide our users effectively through our communications.
The Basics
The Cipherly logo encapsulates our brand essence, acting as a succinct and memorable symbol that resonates across diverse scales and mediums.
HEX
A hexadecimal way of representing the red, green and blue of screen colors.
RGB
Red, green and blue, the component colors which create all screen colors.
CMYK
Cyan, magenta, yellow and black. The four colors used in offset and digital printing.
PMS
Pantone Matching System: Global color numbering for precise color selection and matching.
CMYK
Cyan, magenta, yellow and black. The four colors used in offset and digital printing.
PMS
Pantone Matching System: Global color numbering for precise color selection and matching.
Please note:
Various factors can affect color reproduction. Prior to large-scale print runs, it's advisable to conduct testing.
Accent & Tones
NAME:
HEX:
RGB:
CMYK:
PMS:
Wahoo
#232D47
51/37/0/72
35/45/71
533 C
NAME:
HEX:
RGB:
CMYK:
PMS:
Speedwell
#5A6275
90/98/117
23/16/0/54
P 174-12 U
NAME:
HEX:
RGB:
CMYK:
PMS:
Time Warp
#9196A3
145/150/163
11/8/0/36
7544 C
NAME:
HEX:
RGB:
CMYK:
PMS:
Tennis Ball
#E7FF53
231/255/83
9/0/67/0
P 163-8 U
NAME:
HEX:
RGB:
CMYK:
PMS:
Huáng Dì Yellow
#EDFF7E
237/255/126
7/0/51/0
P 166-6 U
NAME:
HEX:
RGB:
CMYK:
PMS:
Cumulus
#F9FFD4
249/255/212
2/0/17/0
P 1-3 U
NAME:
HEX:
RGB:
CMYK:
PMS:
Lemon Sherbet
#F3FFA9
243/255/169
5/0/34/0
P 1-5 U
NAME:
NAME:
HEX:
HEX:
RGB:
RGB:
CMYK:
CMYK:
PMS:
PMS:
Wahoo
Wahoo
#232D47
#232D47
51/37/0/72
51/37/0/72
35/45/71
35/45/71
533 C
533 C
NAME:
NAME:
HEX:
HEX:
RGB:
RGB:
CMYK:
CMYK:
PMS:
PMS:
Speedwell
Speedwell
#5A6275
#5A6275
90/98/117
90/98/117
23/16/0/54
23/16/0/54
P 174-12 U
P 174-12 U
NAME:
NAME:
HEX:
HEX:
RGB:
RGB:
CMYK:
CMYK:
PMS:
PMS:
Time Warp
Time Warp
#9196A3
#9196A3
145/150/163
145/150/163
11/8/0/36
11/8/0/36
7544 C
7544 C
NAME:
NAME:
HEX:
HEX:
RGB:
RGB:
CMYK:
CMYK:
PMS:
PMS:
Viola Ice Grey
Viola Ice Grey
#C8CAD1
#C8CAD1
200/202/209
200/202/209
4/3/0/18
4/3/0/18
428 C
428 C
NAME:
NAME:
HEX:
HEX:
RGB:
RGB:
CMYK:
CMYK:
PMS:
PMS:
Tennis Ball
Tennis Ball
#E7FF53
#E7FF53
231/255/83
231/255/83
9/0/67/0
9/0/67/0
P 163-8 U
P 163-8 U
NAME:
NAME:
HEX:
HEX:
RGB:
RGB:
CMYK:
CMYK:
PMS:
PMS:
Huáng Dì Yellow
Huáng Dì Yellow
#EDFF7E
#EDFF7E
237/255/126
237/255/126
7/0/51/0
7/0/51/0
P 166-6 U
P 166-6 U
NAME:
NAME:
HEX:
HEX:
RGB:
RGB:
CMYK:
CMYK:
PMS:
PMS:
Lemon Sherbet
Lemon Sherbet
#F3FFA9
#F3FFA9
243/255/169
243/255/169
5/0/34/0
5/0/34/0
P 1-5 U
P 1-5 U
NAME:
NAME:
HEX:
HEX:
RGB:
RGB:
CMYK:
CMYK:
PMS:
PMS:
Cumulus
Cumulus
#F9FFD4
#F9FFD4
249/255/212
249/255/212
2/0/17/0
2/0/17/0
P 1-3 U
P 1-3 U
Black & White
NAME:
HEX:
RGB:
CMYK:
PMS:
Thamar Black
#191919
25/25/25
0/0/0/90
Process Black C
NAME:
HEX:
RGB:
CMYK:
PMS:
Brilliance
#FCFCFC
252/252/252
0/0/0/1
Col Grey 1 C
NAME:
HEX:
RGB:
CMYK:
PMS:
More Than A Week
#8C8C8C
140/140/140
0/0/0/45
Col Grey 8 C
NAME:
HEX:
RGB:
CMYK:
PMS:
Lunar Rock
#C5C5C5
197/197/197
0/0/0/23
P 179-4 U
NAME:
HEX:
RGB:
CMYK:
PMS:
Grey
#E6E6E6
230/230/230
0/0/0/10
Col Grey 1 C
NAME:
NAME:
HEX:
HEX:
RGB:
RGB:
CMYK:
CMYK:
PMS:
PMS:
Thamar Black
Thamar Black
#191919
#191919
25/25/25
25/25/25
0/0/0/90
0/0/0/90
Process Black C
Process Black C
NAME:
NAME:
HEX:
HEX:
RGB:
RGB:
CMYK:
CMYK:
PMS:
PMS:
Brilliance
Brilliance
#FCFCFC
#FCFCFC
252/252/252
252/252/252
0/0/0/1
0/0/0/1
Col Grey 1 C
Col Grey 1 C
NAME:
NAME:
HEX:
HEX:
RGB:
RGB:
CMYK:
CMYK:
PMS:
PMS:
More Than A Week
More Than A Week
#8C8C8C
#8C8C8C
140/140/140
140/140/140
0/0/0/45
0/0/0/45
Col Grey 8 C
Col Grey 8 C
NAME:
NAME:
HEX:
HEX:
RGB:
RGB:
CMYK:
CMYK:
PMS:
PMS:
Lunar Rock
Lunar Rock
#C5C5C5
197/197/197
197/197/197
0/0/0/23
0/0/0/23
P 179-4 U
P 179-4 U
NAME:
NAME:
HEX:
HEX:
RGB:
RGB:
CMYK:
CMYK:
PMS:
PMS:
Grey
Grey
#E6E6E6
#E6E6E6
230/230/230
230/230/230
0/0/0/10
0/0/0/10
Col Grey 1 C
Col Grey 1 C
Visual Identity Guidelines
Version 1.0
Version 1.0
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